Real Coaches. Real Results. Everything you need to know about Brian Mark and PT Domination.
Brian Mark is a former fitness competitor, gym owner, and online coach who built a multiple six-figure fitness business — then turned that experience into a mentorship program for other personal trainers looking to do the same.
In 2019, he co-founded PT Domination, a business coaching company designed to help online fitness coaches grow from zero clients to full-time income — and beyond. What started as a few strategy calls has grown into one of the most talked-about mentorship programs in the fitness space, with thousands of coaches going through its various tiers.
PT Domination’s mission is simple:
Help personal trainers dominate the online space, build a business they’re proud of, and change more lives.
Brian is best known for his bold, no-BS coaching style, daily live videos, and the Change Lives Make Money podcast — where he shares lessons from growing his own business and interviews coaches who’ve scaled past $10K/month.
Before launching PT Domination, he was running a successful online fitness brand himself and built a strong personal following through Instagram, Facebook, and YouTube — where he still posts daily.
What sets him apart from many “business coaches” is that he actually came up through the trenches of online training before shifting into mentorship. His personal story — going from broke to 6 figures, to burned out, to building a coaching team — is at the center of how PT Domination was created.
PT Domination is a coaching company that helps fitness professionals build and scale their online training businesses. It offers multiple programs depending on where a coach is at:
Change Lives Academy: for beginner coaches or those under $10K/month. Focuses on lead generation, DM scripts, sales calls, and client delivery systems.
10K Mastermind: for intermediate coaches looking to scale with systems, team building, and higher-level marketing.
Million Dollar Mastermind: for advanced coaches ready to build an organization, launch teams, and hit $500K+ per year.
Live Events: PT Dom hosts in-person masterminds where members can connect, learn, and share strategies with high-level coaches.
All programs include video modules, live coaching calls, access to a private community, and personal feedback — depending on the level of support purchased.
To date, over 420 fitness coaches have scaled to consistent $10K/months through PT Domination — more than any other business mentorship program in the industry.
These aren’t one-off wins. Many coaches have gone on to build full-time online businesses, leave in-person training behind, and create the kind of income and freedom that lasts. Whether they started with zero clients or were already coaching online, PT Domination gave them the systems, support, and strategy to grow.
With a strong presence across social media, a top-ranked podcast, and student wins shared daily, PT Domination has become one of the most recognized and results-driven names in the fitness business coaching space.
Got questions about Brian Mark or PT Domination?
We’ve gathered the most common questions about the programs, coaching structure, and results — so you can get clear, honest answers before making any decisions.
Absolutely. The online fitness coaching industry is unregulated; however, we believe in putting great coaches on the market. You need to be certified in the Change Lives Academy coaching program, ideally with Clean Health, although it is not strictly essential. The better you are as a coach, the greater your potential for business success.
We prioritize your success over profits. Most competitors charge $10,000+ for six-month programs, while our program provides better deliverables at a fraction of the cost. Our goal is to change your life and business trajectory, and we’re confident we can do that once you join.
We got you! All skills are learnable. We offer a library of training videos and 10+ live coaching calls per week to help you master social media and client acquisition in real-time.
Is this program for me if I’m already an online coach?
Yes. PT Domination offers different program levels: under $5K/month, $5K–$10K/month, and over $10K/month (for advanced coaches, we recommend the Million Dollar Mastermind). Each level ensures your program matches your current business stage.
We provide industry-leading support. All questions are answered within 24 hours. You’ll also get access to 300+ video tutorials and 10 live coaching calls per week — designed to ensure your success at an affordable price.
What if I have a small social media following?
It doesn’t matter. Trainers with as few as 100 followers have reached $5,000/month within their first 90 days using our blueprint. With drive, commitment, and our systems, you can grow quickly and sustainably.
Is PT Domination only for new coaches?
No. While the Change Lives Academy is built for newer online trainers, the 10K Mastermind and Million Dollar Mastermind are designed for more advanced coaches who are already earning and want to scale their systems, team, and income.
How do I know if PT Domination is right for me?
If you're a fitness coach who wants to grow online, and you're looking for structure, accountability, and proven systems — it may be worth considering. If you’re just browsing or not ready to take action, it may not be a fit.
Are the programs legit?
From the reviews we've seen, yes — many students have reported real, measurable results. However, like any coaching program, success depends on effort, execution, and whether the program is the right fit for your stage of business.
But one thing's for sure, trainers not only grow financially, but they also gain the freedom and confidence that comes from building a business that runs efficiently and sustainably. To date, over 420 coaches have hit consistent $10,000/month milestones through PT Domination — the highest number in the industry. These transformations aren’t just financial; they reflect lasting career shifts, increased confidence, and proof of what’s possible with the right mentorship.
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Ready to Scale Your Fitness Business?
If you’re an online fitness coach looking to grow online, attract higher-paying clients, and build a business that lasts, PT Domination might be what you’re looking for.
Our mentorship programs offer step-by-step systems, sales and marketing support, and a team of coaches who help online trainers hit consistent $10K+ months — even if they’re starting from scratch.
If you’re serious about turning coaching into your full-time income, it’s worth taking a closer look.
Learn more and get started here